Centerville Georgia; Downtown Development Authority

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Centerville Downtown Development Authority

Margie Drive Round About

History

The Centerville Downtown Development Authority was formed by the Centerville Mayor and City Council in 2004. The DDA enjoys the support of the current Mayor and City Council.

A goal of the DDA is to help create a Centerville downtown area where one does not currently exist.

The Centerville DDA meets the first Thursday of each month at 6PM at City Hall. Please join us!

Charrette Process

In 2007 the Centerville DDA accomplished a major milestone. After feedback sessions with the public, as-well-as input from the Mayor, City Council and authority members, the City and DDA contracted with the University of Georgia to provide a potential design to what a new Centerville downtown could look like.

The charrette process is a way of evaluating resources through new eyes. Fresh ideas are what helps communities maintain and build their vitality. It was with this in mind that a team of students, many graduate candidates, descended on Centerville lead by Pratt Cassity, Director, Center of Community Design, Planning and Conservation.

Armed with feedback from the City, DDA and most importantly, from a public input session on March 3rd, 2007, the team went to work looking at the challenge through those fresh eyes. The results of this extensive effort was presented on Monday March 5th and refined over the following weeks.

What follows, and is detailed elsewhere within this site, are three concepts the City and DDA can use in their goal of creating a Centerville Downtown from what is now a blank canvas.

Concept OneConcept one envisions a dense commercial and residential node for Centerville’s new town center. Buildings are illustrated in pink with parking in grey. Parking is located on-street and in the interior of blocks. This configuration allows for the building facades to front the tree lined streets, as is typical of traditional downtowns.

The proposal envisions the intersection of Margie Drive and Gunn Road replaced with a roundabout traffic circle to calm traffic and provide additional access to the new town center. The vision for Margie Drive is a beautiful, walkable avenue; Houston Lake Road is transformed into a four lane boulevard with a central tree-lined median. Urban style parks anchor the new town center near the current intersection of Bassett St. and Houston Lake Rd., and at the intersection of Houston Lake Road and Gunn Road. A new, pedestrian walkway is proposed to connect the residents of Eagle Springs neighborhood to the new town center.

The proposed mix of business uses in all three concepts includes office, retail and housing. Additional uses such as civic, governmental or educational are encouraged and will positively contribute to the function of the downtown. The mix of building uses is essential for the city to realize its goal of an active, thriving, downtown district. Future studies should include market analysis to determine the square footage of each type of land use that can be accommodated. Sidewalks and tree lined streets form an interconnected grid throughout all three concept plans. Downtown streetlights should be designed to support the character of downtown, control glare, minimize direct upward light emission, and promote effective security. Light fixture and pole height should be scaled proportionally to the adjacent buildings. Business signs should make a positive contribution to the general appearance of the street. The scale of signs should be proportional to the building on which they are placed. Pedestrian oriented signs that are designed to be easily readable from the sidewalk are encouraged.

Concept Two Pedestrian circulation is encouraged through several new avenues and greenspaces. A central urban park, illustrated in the plan serves as a public gathering space for outside concerts and events. A pedestrian walkway with a series of water features is a fundamental element of this plan. The axis of the pedestrian walk is terminated with a view of the Centerville water tower.

The illustrated series of pools are located along the north side of the proposed park; nearby benches and street trees are also illustrated. Those that work, live and shop in the downtown will enjoy the sound of moving water and the cooling effect of the pools and shade trees.
To improve the transition from the most urban areas of downtown to the existing, adjacent residential neighborhoods, building height and massing should decrease incrementally. This will make the downtown more compatible and bring the districts together rather than creating an abrupt demarcation between the two.

Concept ThreeMixed-use buildings front Margie Drive, Houston Lake Road, and Gunn Road on one side, and a central park is located on the other. On-street parking, parallel parking is located on either side of the three roads, providing a generous amount of spaces that also contribute to traffic calming within the new town center.

The proposed central green space, while providing identity to Centerville, also serves as a public gathering space for civic functions and passive recreation.

This plan also emphasizes connections to the Galleria Mall through infill buildings on the south side of Gunn Road, which step down to the Galleria.

Studies have shown that people feel more comfortable in towns where buildings frame the street in close proximity to sidewalks and each other. In Centerville’s new town center, buildings must sit close to the street, framing the roadways, creating a more pleasant pedestrian environment. Pedestrians should be buffered from automobile traffic by street trees, wide sidewalks, and planting strips.

When buildings are designed traditionally and scaled for humans, investment potential is raised, a unique and marketable core of buildings is created, and quality of life increases.

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